Getting My Johnnie Walker Blue Label Ultra To Work
The Ultra bottle is the result of a 5-year quest by Johnnie Walker’s owner, Diageo, to locate the most sustainable and lightest packaging doable even though retaining the luxury aura from the franchise and its Unique blend of whiskies, which consist of ultra-scarce Oban, Brora, Royal Lochnagar, and several other ghost distilleries.
This new, lightweight bottle is a detail of exquisite elegance; but much more importantly, it demonstrates what is feasible With regards to lightweighting glass. We are going to keep on making use of these learnings across our range, having additional progressive strides as we look to the future of Scotch.”
In keeping with our study, It's also thought to generally be the entire world’s lightest 70cl Scotch Whisky glass bottle at any time released to sector.
At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle continues to be developed by adopting a examination-and-understand design, planning and Checking out without the need of limitation and imagining what the way forward for lightweight luxury packaging could deliver.
We hope that our discoveries could have a beneficial impact within the broader business and support find out new options for lighter, lessen carbon packaging alternatives.”
The reveal of Johnnie Walker Blue Label Ultra indicators the model’s determination to innovation, with hopes that the ground-breaking style could inspire the more lavish, light-weight, and low-carbon whisky bottles of tomorrow.
The end result is surely an market-initially that, together with obtaining exquisite attractiveness, showcases what luxurious, lighter-fat, decrease-carbon bottles of the future could appear to be. As Component of the Diageo Spirit of Development action strategy, Johnnie Walker aims to reduce the pounds of glass Employed in its packaging; an ambition that is click here certainly geared toward decreasing the level of carbon emissions connected to packaging.3 Whilst the technology will not be nevertheless accessible to start bottles of the fat at scale, permanently, the awareness Johnnie Walker has garnered is by now getting applied to lightweighting jobs throughout the Diageo portfolio.
. The Earlier claimed ‘lightest excess weight Scotch whisky bottle’ was released by a UK retailer and weighed all-around 298 grams.
With less than 888 bottles launched globally, Every single bottle is individually numbered and offered inside of a luxury collector’s scenario.
Even so, the technological innovation doesn't nevertheless exist to roll out the Ultra bottle forever. Diageo hopes that this will modify, and it has now been granted a patent to continue progress.
Five years in the past, Johnnie Walker set out with a particular ambition; to maneuver the spirits industry ahead. Having seen that lots of luxury classes have been heading in a whole new route – ‘sensitive’, as an alternative to ‘weighty’ – the model sought to experiment with considered one of its most luxurious whiskies. Aiming to thrust the boundaries of lightweighting glass, all from the identify of development.
Diageo has submitted filings to obtain its granted United kingdom Patent No. GB2616831 B endorsed as licensable of correct on the UKIPO patent sign-up, and interested get-togethers are invited to request a standard royalty no cost, non-distinctive licence from Diageo.
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of darkish chocolate and florals
In whisky packaging, luxury normally indicates significant—Believe thick bottles with significant stoppers that double as trophies on a shelf. Johnnie Walker wants to upend that pondering and embrace the Idea that lithe is magnificent.
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That task fell to Diageo’s world wide structure director Jeremy Lindley. Strength and safety had been Lindley’s priorities, but operate necessary to observe variety. After Studying that the By natural means strongest form for glass would be the teardrop—The form it Obviously assumes when liquid—Lindley and his workforce built a teardrop with sq. sides, in a nod to the traditional Johnnie Walker silhouette.
Johnnie Walker set out to progress the spirits sector by experimenting with lightweight glass for its luxury whiskies, inspired via the development toward 'sensitive' as opposed to 'hefty' luxury. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.